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Marketing made simple

(not rocket science, no brain surgery)

Every business needs a basic level of marketing to connect with new customers and impress them.

You can have the greatest product in the world, but if no one knows about it then you don't get sales.  

 

At Rocket Surgery I can help your business look its best to attract and connect with customers.

Rather than load you up with a huge list of things I've broken it down into manageable chunks.

Once you have the fundamentals sorted, I’ll provide as little or as much help as you need. 

Here's what we offer:​

Rocket Surgery offers services that are registered with the Management Capability Development Fund and your business may be eligible for support under this fund. Contact me to find out more or visit www.regionalbusinesspartners.co.nz

SOCIAL MEDIA MARKETING - A POCKET GUIDE

Social media is an essential part of your marketing, helping you connect and build relationships with your customers, increase awareness and boost your sales.

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You may have no social media or online presence and need some help to get started or you may need some tips and tricks to make it work harder for you. Whatever your business needs I can tailor my support to suit.

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I'll start with a review of your current social media platforms and insights. 

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Then I'll provide tools and ideas to help you:

  • design eye-catching posts including some template examples for you to use

  • create relevant content including some ideas for post content you can use

  • plan a schedule for your posts so you are posting when it counts

  • promote posts and create ads

  • review and understand the insights from your posts to make improvements

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I can focus on the social media platforms that are most relevant for your business.

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Social media

BRANDING - THE BLUEPRINT FOR YOUR BUSINESS

A brand is more than just a logo, it is your business identity and personality and such a fundamental but often under rated part of connecting with and generating new customers and increasing sales.

 

How authentic are you? Do you do what you say you will do? I can help you connect with the people you meet, share your story and give them a reason to choose you.

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Here's what I'll do:

  • a review session to gain an understanding of your business, how it came about, who you are and how this feeds into your brand. 

  • define your core brand values, and demonstrate how will this roll out across the different aspects of your business

  • streamline the look and feel across all your customer touch points. So everything aligns with your brand values, the look and feel and tone of voice

  • provide you with a brand kit to keep your brand consistent in future.

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I can tailor my help to meet the stage your business is at.

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Branding

MARKETING PLAN - NAVIGATION IN EASY STEPS

A good marketing plan is essential to your business. It defines where you fit in your market/industry, what position you are claiming and how you claim it. It is your navigation to steer your business in the right direction. Which direction is right for you? 

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You may already have a marketing plan but your environment has changed and you need some help to get your business back on track.

 

Here's what I'll do:

  • create your vision

  • review and define your target market

  • define your unique selling proposition

  • a SWOT analysis to determine what are your strengths, weaknesses, opportunities and threats

  • a competitor analysis

  • define your market strategies and an advertising/promotional plan

 

I can tailor my help to meet the stage your business is at and include some follow up coaching sessions as required.

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Marketing plan
Promotional plan

CAMPAIGN MANAGEMENT - IT'S TIME FOR LAUNCH

So you know where you are heading and you're comfortable in your brand, so how and where do you meet new customers and maintain them? A good campaign is the engine room of generating sales. It takes people along the continuum of 'I've never heard of you' to 'I love you and I want to tell everyone about you'.

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Here's what I'll do:

  • help you set clear measurable objectives

  • define your promotional mix and communication channels

  • set your budget

  • develop your message and collateral, including an agency brief if required

  • reviewing the insights and promotion effectiveness

 

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